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FLYTE i TIMES Magazine!

TIME Magazine just featured FLYTE in ”The 25 Best Inventions of 2016”

We are happy, excited and extremely proud to be listed in this issue! You are welcome to pass by our small shop on Bondegatan 63 to see our products. An awesome gift to a close one, or yourself!

Every year, TIME selects the best inventions that are making the world better, smarter and—in some cases—a little more fun.

Link to article: http://time.com/4572079/best-inventions-2016/

Since he was a child, Simon Morris has been obsessed with making objects float in midair. At one point he even managed to turn a skateboard into a hoverboard, though as he recalls it, “I couldn’t ride on it.” Now he’s applying that same passion to Flyte, a lightbulb that relies on electromagnetism to levitate and spin, and on resonant inductive coupling—a technical term for wireless power ­transmission—to shine. Morris sees his design as a seamless blend of science and art honoring both pragmatists, like Thomas Edison, and dreamers, like Nikola Tesla. And consumers appear to agree: Morris says Flyte has sold so well since its official January launch that his team is planning to introduce a whole ecosystem of floating products, including a planter, Lyfe, which debuted in June. “We’re just scratching the surface,” he says.

FOTO: Lucas Zarebinski for TIME

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